Real EstateCreative Production· 2024
Lume Residences
Overview
- Client
- Lume Residences
- Sector
- Real Estate
- Discipline
- Creative Production
- Year
- 2024
The thinking
We sold the life inside the building, not the floor plan.
A development that needed buyers before the concrete was poured. A film and a story did the work the show-home couldn't, and sold it off-plan.
73%
Units reserved off-plan
The next move